Gennady Trufanov
About Candidate
Commercial and marketing executive with 15 years of experience, including 12 years building and scaling a product-based e-commerce business from the ground up. Skilled across the full commercial spectrum: sales, marketing, purchasing, finance, and product. Strong analytical and strategic mindset with a track record of building teams, structuring processes, and driving sustainable growth.
Education
Experiences
• Built and scaled a multi-channel product-based e-commerce business from the ground up to approximately $2M in annual revenue, achieving 17x growth between 2015 and 2024 • Defined and led the company’s commercial and marketing strategy, overseeing approximately $320K in annual advertising and marketing expenditure • Connected marketing decisions with sales, pricing, product portfolio, inventory, customer demand and financial performance • Built and managed a team of 20 people through functional leaders across sales, marketing, purchasing, logistics, analytics, e-commerce and technology • Managed a portfolio of approximately 3,000 SKUs, including supplier relationships, purchasing, pricing, inventory planning and logistics • Developed and launched a private-label portfolio of more than 20 products • Built the commercial and operational infrastructure required to process approximately 54,000 B2C orders in 2024 • Led the development and integration of CRM, analytics, websites and internal business systems • Managed the business through periods of rapid growth and market disruption, aligning commercial priorities with inventory, cash flow and operational capacity
• Developed and managed marketing campaigns for the tablet and laptop categories across an e-commerce platform and a nationwide retail network of more than 100 stores • Defined campaign objectives, promotional mechanics, budgets, media plans, digital and offline channels, and creative requirements • Analyzed sales performance and evaluated the commercial impact of marketing activities and promotional campaigns • Coordinated advertising agencies, merchandising teams, commercial departments, retail operations and international technology vendors • Participated in joint marketing initiatives with Apple, Samsung, Nokia, HTC, Asus, Acer, Intel, Olympus and major financial institutions • Prepared performance reports, commercial analysis and management presentations for senior executives and business partners
• Developed and launched a tablet product with pre-installed professional accounting software • Managed the product concept, positioning, value proposition and go-to-market plan • Coordinated the complete product launch across sales, marketing, content and internal operations • Prepared product documentation, sales materials, staff training and promotional content • Supported sales teams throughout the launch and early product development stages
Skills
Team Leadership
Marketing Strategy
E-Commerce
P&L Management
Commercial Management
